Brand Manager, Meow Mix Marketing
Orrville, OH Orrville, OH Full-time Full-time Estimated:
$97.
7K - $124K a year Estimated:
$97.
7K - $124K a year 6 days ago 6 days ago 6 days ago Your Opportunity as the Brand Manager, Meow Mix Marketing Meow Mix is an iconic CPG brand, providing cat food and treats to our beloved furry family members.
As one of the largest and most-recognized brands in the $14B
Cat Category, this business provides the opportunity for a motivated marketing professional to make a genuine impact on this fast-growing business, operating in a dynamic category.
Location:
Orrville, Corporate Offices Work Arrangements:
Hybrid, 25% in office expectations In this role you will:
Manage the $800MM
Meow Mix business by executing annual brand plans to deliver fiscal year performance goals Effectively coordinate and provide strategic brand direction to internal and external partners, including project prioritization and budget management direction Analyze and understand key business trends, track and report business results, and provide recommendations to the Director, Cat Marketing to quickly address evolving consumer behavior Partner with Customer/Sales teams to develop channel strategies, address category and customer issues, and opportunities that arise with key retailers Develop annual brand strategies, priorities, objectives, and budgets to deliver growth objectives for the total Meow Mix business, ensuring alignment with the Director, Cat Marketing Work with our Consumer Engagement team to execute the integrated / holistic brand communication plans across all elements of the marketing mix, including providing input on briefs, tactics, and creative, as necessary Collaborate with cross functional partners (Insights, Creative Services, Innovation, R&D, PMO, and Commercial teams) to determine project priorities and budgets to deliver annual brand plans Monitor progress against objectives, develop recommendations and pivot as needed to drive results Achieve annual profit, market share, and budget objectives Ensure the holistic brief, which outlines brand vision and strategy, reflects our long-term goals for the Meow Mix business Stay abreast of evolving category and consumer needs to provide a roadmap for how and where the Meow Mix business will win.
Develop and maintain the Long-Range financial plan for the Meow Mix business in collaboration with Brand Finance and other cross functional partners Positively contribute to the team culture; bring an optimistic, positive, collaborative, growth mindset to the business Collaborate with other marketers throughout the JMS to share ideas, best practices, and promote collective thinking The Right Role for You We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together.
Our culture is rooted in our Basic Beliefs , and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
What we are looking for:
Minimum Requirements:
Bachelor's degree 5 years of CPG Brand Marketing experience 3 years of experience tracking and reporting business results in support of delivering the plan 3 years driving projects requiring cross functional team coordination & leadership High level of analytical skills including telling a story with data Excellent interpersonal skills and collaborative mindset Excellent communication skills (verbal and written) Ability to work with people at all levels within/outside JMS Must be willing to travel up to 25% Additional skills and experience that we think would make someone successful in this role:
MBA/ Advanced Degree Marketing focused Degree Passion for delivering business results and a GROWTH mindset Passion for our furry friends Ability to navigate a matrixed organization and dynamic environment Learn more about working at Smucker:
Our Total Rewards Benefits Program Our Thriving Together Philosophy Supporting All Impacted by Our Business Our Continued Progress on Inclusion, Diversity and Equity Follow us on LinkedIn #LI-JW1 #LI-Hybrid.
Estimated Salary: $20 to $28 per hour based on qualifications.
$97.
7K - $124K a year Estimated:
$97.
7K - $124K a year 6 days ago 6 days ago 6 days ago Your Opportunity as the Brand Manager, Meow Mix Marketing Meow Mix is an iconic CPG brand, providing cat food and treats to our beloved furry family members.
As one of the largest and most-recognized brands in the $14B
Cat Category, this business provides the opportunity for a motivated marketing professional to make a genuine impact on this fast-growing business, operating in a dynamic category.
Location:
Orrville, Corporate Offices Work Arrangements:
Hybrid, 25% in office expectations In this role you will:
Manage the $800MM
Meow Mix business by executing annual brand plans to deliver fiscal year performance goals Effectively coordinate and provide strategic brand direction to internal and external partners, including project prioritization and budget management direction Analyze and understand key business trends, track and report business results, and provide recommendations to the Director, Cat Marketing to quickly address evolving consumer behavior Partner with Customer/Sales teams to develop channel strategies, address category and customer issues, and opportunities that arise with key retailers Develop annual brand strategies, priorities, objectives, and budgets to deliver growth objectives for the total Meow Mix business, ensuring alignment with the Director, Cat Marketing Work with our Consumer Engagement team to execute the integrated / holistic brand communication plans across all elements of the marketing mix, including providing input on briefs, tactics, and creative, as necessary Collaborate with cross functional partners (Insights, Creative Services, Innovation, R&D, PMO, and Commercial teams) to determine project priorities and budgets to deliver annual brand plans Monitor progress against objectives, develop recommendations and pivot as needed to drive results Achieve annual profit, market share, and budget objectives Ensure the holistic brief, which outlines brand vision and strategy, reflects our long-term goals for the Meow Mix business Stay abreast of evolving category and consumer needs to provide a roadmap for how and where the Meow Mix business will win.
Develop and maintain the Long-Range financial plan for the Meow Mix business in collaboration with Brand Finance and other cross functional partners Positively contribute to the team culture; bring an optimistic, positive, collaborative, growth mindset to the business Collaborate with other marketers throughout the JMS to share ideas, best practices, and promote collective thinking The Right Role for You We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together.
Our culture is rooted in our Basic Beliefs , and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
What we are looking for:
Minimum Requirements:
Bachelor's degree 5 years of CPG Brand Marketing experience 3 years of experience tracking and reporting business results in support of delivering the plan 3 years driving projects requiring cross functional team coordination & leadership High level of analytical skills including telling a story with data Excellent interpersonal skills and collaborative mindset Excellent communication skills (verbal and written) Ability to work with people at all levels within/outside JMS Must be willing to travel up to 25% Additional skills and experience that we think would make someone successful in this role:
MBA/ Advanced Degree Marketing focused Degree Passion for delivering business results and a GROWTH mindset Passion for our furry friends Ability to navigate a matrixed organization and dynamic environment Learn more about working at Smucker:
Our Total Rewards Benefits Program Our Thriving Together Philosophy Supporting All Impacted by Our Business Our Continued Progress on Inclusion, Diversity and Equity Follow us on LinkedIn #LI-JW1 #LI-Hybrid.
Estimated Salary: $20 to $28 per hour based on qualifications.
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