Senior Manager, Consumer Insights

For more than 120 years, The J. M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of consumer food and beverage products and pet food and pet snacks in North America with annual net sales of approximately $8 billion. In consumer foods and beverages, its brands include Smucker's┬ , Folgers┬ , Jif┬ , Dunkin' Donuts┬ , Crisco┬ , Pillsbury┬ , R.W. Knudsen Family┬ , Hungry Jack┬ , Caf├ Bustelo┬ , Martha White┬ , truRoots┬ , Sahale Snacks┬ , Robin Hood┬ , and Bick's┬ . In pet food and pet snacks, its brands include Meow Mix┬ , Milk- Bone┬ , Kibbles 'n Bits┬ , Natural Balance┬ , and 9Lives┬ . The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit jmsmucker.com.
Sr. Manager, Consumer Insights
Orrville, OH (Close proximity to Akron/Cleveland)
Vice President, Insights
In this role, you will provide strategic insights and council to one of JM Smucker's core business units, which includes dynamic and market-leading brands that are strong contributors to overall company performance.
The successful candidate will be a strong co-partner with the brand team to identify business and brand-building opportunities, the Marketing Services team to develop strategic marketing communications, R&D to ensure that product and packaging solutions deliver on consumer needs, and the Innovation team to uncover innovation platforms deliver on consumer, market, and brand opportunities.
This candidate will manage a team of Consumer Insights professionals and guide a learning plan with a robust budget. S/he will collaborate across the Insights team to ensure that the full complement of consumer insights, shopper insights, and analytics are leveraged to develop compelling insights and implications.
Lead strategy & insight work for the business unit, delivering forward-thinking and foundational insights that enable short-term and long-term business objectives.
Guide a team of insights professionals to achieve a high level of strategic partnership and influence with relevant cross-functional partners (Brand Marketing, Marketing Services, Innovation, R&D, etc.)
Partner with the Insights VP to ensure strategies and objectives of the Insights team are realized within the team and with business partners
Seek out innovative, best-in-class approaches to address business issues, leading to improved research tools, methods, and processes
Provide thought leadership and business council to senior-level marketing, innovation, and cross-functional leaders, by leveraging insights in a way that influences business strategy
Partner with Brand Marketing and Marketing Services to inform strategic plans, communications plans, portfolio strategy, and brand activation across a variety of business initiatives
Partner within the Insights team to leverage strategic research that will guide the identification of innovation whitespace opportunities
Provide deep consumer understanding to develop, optimize, and evaluate innovation opportunities
Partner within the Insights team to ensure that the total suite of consumer insights, shopper insights, and analytical capabilities are leveraged to address business questions in a holistic manner, connecting the dots and synthesizing content
BA/BS degree required
MBA/advanced degree preferred
At least 15 years of experience in consumer insights
Previous experience leading a team of insights professionals
Deep knowledge of custom research across a variety of methods
Strong ability to synthesize insights content across consumer insights, shopper insights, and analytics to tell a compelling story and formulate strategic plans
Strong consulting and influence skills
Strong communication skills with ability to take complex ideas and articulate them clearly & simply
High level of professional maturity

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