Brand Manager, Pet Marketing

REPORTS TO Marketing Director SUMMARY The J.M. Smucker Pet business is undergoing a transformation. The company is relocating the commercial pet organization from San Francisco to Orrville, OH and integrating the 3rd largest acquisition in the company's history, Ainsworth Pet Nutrition . The J.M. Smucker Pet portfolio consists of iconic brands such as Milk Bone , Meow Mix and Kibbles 'n Bits as well as some of the fastest growing brands in the Pet category today such as Rachael Ray Nutrish and Nature's Recipe . The Brand Manager, Pet is responsible developing annual operating plans and executing business, marketing communications, and innovation initiatives to deliver annual and long term financial goals. The Brand Manager has P&L responsibility for an assigned product line or brand, and will oversee day to day business management with support from a Marketing Director or Senior Brand Manager. The Brand Manager will work closely with multiple functional partners to develop and execute the plan.   KEY RESPONSIBILITIES P&L/business Planning: Lead development and execution of annual brand plans to meet sales and profit goals. Includes active monitoring of business fundamentals (pricing, distribution, velocities) and aggressive key competitor and deployment/activation of mitigation plans. Brand Strategy: Lead articulation of brand positioning, product architecture, brand guardrails; ensure all activities support. Marketing Planning/Communications: Lead agencies on strategy and creative development for fully-integrated marketing communications. Includes developing experiential marketing/PR/digital marketing plans to deliver efficiently on brand-building and buzz-generating objectives. Innovation: Provide input into brand innovation, specifically guiding delivery against unique brand proposition. Work closely with innovation to develop long-term innovation. Lead brand renovation efforts. Sales/Customer: Partner with Sales to develop channel strategies and drive growth business at key customers, including implications for pricing and sizing, evaluate channel specific needs, identify business opportunities, and track new item distribution and performance. Insights: Collaborate with internal research team to leverage research (historical, secondary) and insights (consumer and supplier research, trends) to drive business planning and brand actions and ensure continuous learning plan. SELECTION CRITERIA Education Bachelor's degreerequired MBA preferred Experience 5+ years CPG Marketing relevant experience is required Excellent marketing skills with strong analytics and financial acumen Track record that demonstrates a drive for results Ability to positively influence cross-functional partners Demonstrated experience with consumer research methodologies Extensive experience and skills in project management Pet experience is a huge plus Strong Proficiency with IRI/Nielsen data is required Microsoft PowerPoint, Word and Excel 103220
Salary Range: NA
Minimum Qualification
5 - 7 years

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