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Senior Brand Manager

REPORT TO Director, Marketing JOB SUMMARY As a Senior Brand Manager, you will have the opportunity to support the Smucker's Brand Promise: "To Provide Real & Simple Foods that Create Everyday Joy in Family Moments", and the J.M. Smucker Purpose: "Helping to Bring Families Together to Share Memorable Meals and Moments". We're looking for motivated people who thrive in a fast-paced environment, enjoy managing a diverse set of responsibilities, and take pride in driving for results and making an immediate impact. In this role you will be an integral part of the Brand Strategy Team, working to develop and implement marketing strategies as well as manage new product launches to grow the Smucker's brand through key business segments- Smucker's Uncrustables , Jams, Jellies & Preserves and Ice Cream Toppings. KEY RESPONSIBILITIES Brand Management Achieve annual sales, share of market, and profit objectives for the fiscal year Develop and drive long-term vision, strategy and annual plans for the business In partnership with Finance, develop a long range financial plan based on the SBA strategy, brand growth plans, category trends and innovation Partner with Marketing Services, Finance, MDO and Sales teams to develop and implement strategic plans and tactics within budget Demonstrate critical thinking and proactively adjust strategies as needed to deliver plan Strategy & Business Management Analyze and understand key business and industry trends, track and report business results weekly, monthly, and quarterly. Provide recommendations to address issues in a timely manner Oversee and approve demand-generating opportunities and price strategies that will drive profitable growth and increase market share Develop effective and engaging marketing communications plans in partnership with Consumer Engagement team Partner with Brand Commercialization and MDO partners to ensure successful execution of key initiatives and brand growth at retail Innovation Develop brand innovation strategy and work in concert with Growth, Innovation and Insights teams to build a sustainable pipeline for growth In partnership with R&D and Innovation teams, balance "line extension" innovation with "big bet" innovation to ensure a proper cadence of brand development Builds plans for long term brand growth leveraging a consumer marketing and insight-based mindset Leadership, Organizational Development and Team/People Management Serve as ambassador for the Smucker's culture Coach and develop future leaders within the organization Proactively model and demonstrate leadership and functional skill competencies, and inspire and motivate the team to achieve higher performance Successfully works across business teams to ensure alignment with brand strategy Build strong, trusted relationships to enables positive and effective communication and collaboration across the SBA SELECTION CRITERIA Education Bachelor's Degree required; preferably in a Marketing related field Master of Business Administration is a plus Experience At least 7 years in relevant Brand Marketing is required Experience in CPG food is required, frozen experience is preferred Experience building and managing brands for long term growth Experience managing others Other Willingness to travel up to 10% is required Willingness to be resourceful, resilient and think like an entrepreneur Excellent interpersonal skills Excellent communication skills (verbal and written) Strong skills in PowerPoint, Word & Excel High level of analytical skills, and ability to build a story with Data & Insights Ability to work with people at all levels within/outside JMS 103234
Salary Range: NA
Minimum Qualification
8 - 10 years

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