Brand Manager, Marketing - Premium Coffee

REPORTS TO Director, Marketing KEY RESPONSIBILITIES Business Management Analyze and understand key business trends, track and report business results weekly, monthly and quarterly and provide recommendations to address issues in a timely manner Effectively coordinate and provide direction to internal functional support teams and outside agencies (promotion, design, research, etc.) Drive new product initiative process to bring consumer focused innovation Utilize the stage gate process and lead on Initiative teams for specific business segments Marketing Plans Develop annual strategies, objectives and budgets for the brand Develop the holistic planning document that outlines the brand vision, strategy and the marketing communications strategy Work with Consumer Engagement and outside agencies to drive and create an integrated / holistic plan (across all elements of the marketing mix) Ensure all creative executions meet quality expectations and fit with the brand equity Work with Marketing and Sales teams to implement annual plans, tactics and budgets Manage masterbudget Monitor progress against objectives, develop recommendations and communicate as needed to achieve objectives Achieve annual profit, market share, and budget objectives Industry / Market Contacts Work with Sales, Brokers and staff on regular market visits to understand issues / achievements Participate in customer calls to understand issues and implement plans Developing the Organization Mentor junior brand marketers to develop better business management, marketing and analytical skills Participate in pricing strategy development and execution SELECTION CRITERIA  Education Four-year college degree is required; a Marketing related degree is preferred MBA is a plus Experience At least 5 years of CPG Marketing experience is required Other Excellent interpersonal skills Excellent communication skills (verbal and written) High level of analytical skills Growth potential Ability to work with people at all levels within/outside JMS Must be willing to travel up to 25% 103250
Salary Range: NA
Minimum Qualification
5 - 7 years

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