Director, Marketing - Premium Dog Food

REPORTS TO Vice President, Marketing - Pet POSITION SUMMARY The J.M. Smucker Pet business is undergoing a transformation. The company is relocating the commercial pet organization from San Francisco to Orrville and integrating the 3rd largest acquisition in the company's history, Ainsworth Pet Nutrition . The J.M. Smucker Pet portfolio consists of iconic brands such as Milk Bone , Meow Mix and Kibbles 'n Bits as well as some of the fastest growing brands in the Pet category today such as Rachael Ray Nutrish and Nature's Recipe . The Director of Marketing - Premium Dog Food is responsible for setting the vision and strategy for the Rachael Ray Nutrish and Nature's Recipe brands, portfolio size is over $700 million in retail sales. This individual is responsible for developing annual operating plans, innovation objectives and strategies, and marketing communication strategies and plans. The Director has P&L responsibility for the portfolio, and will oversee the day to day management and decision making. The Director will lead dedicated brand teams and will work closely with multiple functional partners to develop and execute the plan. They will lead with a General Management mindset, balancing the need for creativity and an entrepreneurial approach with strategy and discipline. They will represent the brand with multiple stakeholders including the executive team, sales, innovation leaders, retail customers, and external agencies. KEY RESPONSIBILITIES Strategy o Leverage research and insights as the foundation for brand strategy o Engage with senior leaders across the company to develop multi-year brand strategy for the brand o Communicate the brand vision and strategy to key internal and external stakeholders Execution / Drive for Results o Translate the strategy into a tactical execution plan o Secure resources to support the plan o Work closely with cross-functional partners to deliver the annual operating plan o Manage and track execution of the plan and identify solutions to issues and course correct Finance o Partnering closely with Finance, develop an annual financial plan, liked to the brand strategy o Day to day oversight and management of the plan, course correcting when necessary to hit financial goals o Develop and manage a budget Marketing Services o Work closely with Marketing services on brand positioning and development of the annual marketing communications plan o Work closely with core agencies including Advertising, Shopper, Digital etc. Innovation o Work closely with Innovation counterpart to develop and manage an innovation portfolio linked to brand strategies and multi-year platform o Work closely with stakeholders throughout the organization (R&D, Manufacturing, Sales etc.) to ensure effective buy-in o Champions innovation throughout the organization Organizational Development and People Management o Select, train and manage career development of direct reports o Manage a team of Brand Marketing individuals o Work with Marketing leadership to build the capabilities of the function   SELECTION CRITERIA Education Bachelor's degreerequired MBA preferred Experience Minimum of 10 years of CPG marketing experience is required At least 2 years in a director level position is required Proven track record of delivering topline growth through demand creation (marketing and innovation) Experience developing long term strategy and annual business plans Experience owning a P&L and managing a marketing budget greater than $25 million Experience leading well-established consumer brands Pet Experience is a huge plus Proven experience developing, inspiring, and activating teams to deliver best in class results in a relevant Director level capacity Excellent communications skills, both verbal and written 103119
Salary Range: NA
Minimum Qualification
11 - 15 years

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