Senior Manager Innovation Alternative Distribution - E - commerce & Direct to Consumer

For more than 120 years, The J.M. Smucker Company has brought families together to share memorable meals and moments. Guided by a vision to engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. In consumer foods and beverages, its brands include Smucker's , Folgers , Jif , Dunkin' Donuts , Crisco , Caf Bustelo , R.W. Knudsen Family , Sahale Snacks , Smucker's Uncrustables , Robin Hood , and Bick's . In pet food and pet snacks, its brands include Rachael Ray  Nutrish , Meow Mix , Milk-Bone , Kibbles 'n Bits , Natural Balance , and Nature's Recipe . The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about our Company, TITLE Senior Manager Pet Innovation Alternative Distribution - Ecommerce & Direct to Consumer    LOCATION Orrville, OH (Close proximity to Cleveland/Akron)  REPORTS TO Vice President Innovation, Pet Business Unit  Imagine being part of the innovation future of the consumer-packaged goods industry.  Smucker's is building a unique innovation capability balancing a creative approach with a general manager mindset that will be a key driver of growth for the company. We are creating a start-up culture within an $8B CPG and that requires marketing leaders that are driven to build and launch new businesses and seek a career in innovation. In this newly created role, Senior Manager Pet Innovation, Alternative channels of Distribution, have the opportunity to significantly impact/define the strategy for the Pet Innovation strategic business unit that aligns to the Company's overall vision.  In this role, you will lead a tiered, flexible innovation process that is both disciplined and entrepreneurial, responsibly balancing risk and return to the company.  Alongside a dynamic cross-functional team, you will lead a portfolio of product ideas through the innovation process to launch. The Senior Manager of Pet Innovation is a general management role and the right applicant will be able to have a career solely within innovation to an executive level or transition to Marketing/General Management.   KEY RESPONSIBILITIES  Work with the Innovation Leadership team to ensure innovation is aligned with the Pet Business Unit's business and brand strategy  Develop and validate concepts supported by strategic category/consumer insights that deliver on key consumer needs and align to the brand strategy   Develop a robust pipeline of disruptive innovation that drives incremental and profitable growth. Provide thought leadership to inspire greatness, divergent thinking, and ongoing inspiration for business building platforms for sustained growth  Lead a diverse, cross-functional best in class team who will be responsible for shepherding platforms and product concepts through the innovation process, considering strategic, consumer, technical and business viability   Lead with a blend of disciplined management practices with entrepreneurial behavior, skills, and mindset to make intuitive strategic decision while appropriately managing uncertainty, risk and Management expectations  Represent Innovation with multiple stakeholders including Brand Marketing, Research & Development, Operations Finance and Customers   Align and Influence leadership to make optimal prioritization and commercialization decisions Manage the innovation metrics that support overall profitability  Assist in building internal innovation capabilities and help to shape a culture of creativity and innovating thinking across the organization  Manage a small team of innovation professionals to meet innovation goals  SELECTION CRITERIA Education Bachelor's degree required, MBA preferred  Experience 8 + years of experience in Brand Management or New Product Development; a focus on Ecommerce and Direct to Consumer Distribution is a plus Marketing experience with proven innovation success; new product development, creation of new business models, start-up experience or entrepreneurial ventures Understanding and application of consumer/category insights to drive effective innovation  Proven experience in innovation project management - proposes and executes plans that add value and create competitive advantage based on knowledge of how the business works  Experience launching multiple new products; one or more major product, inception to launch  Strong analytical capability and ability to lead / influence a cross functional team  People management experience Other Sets a high standard for performance.  Pursues goals with purpose and a sense of urgency  Creates an inclusive and creative environment Persists despite set-backs and works to gain acceptance for ideas  Rallies behind the vision and exhibits optimism  Comfortable with ambiguity and excitement about envisioning the future  Passion to take initiative and drive change  Exceptional communication skill sets in translating disparate sources of information into concise and compelling propositions and stories 102864
Salary Range: NA
Minimum Qualification
8 - 10 years

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